Visual Identity

Solstice

Seasonal identity for a contemporary exhibition programme  one structure, shifting palette, twelve shows a year.

Project Overview
Client
Solstice Pavilion · Oslo
Year
2024
Role
Identity Designer
Category
Visual Identity
IdentitySignagePrint
Process Notes
Brief

Solstice marks time through colour temperature. Summer editions lean warm; winter editions cool down — but the logotype, grid, and poster format never change. Visitors learn to read season through hue, not layout.

Context

The pavilion programmes performance, installation, and talks under one roof. Signage, tickets, and social assets had to update weekly without looking improvised.

Response

We built a fixed poster architecture: title top, date block bottom, accent band indicating season. Digital templates lock type sizes; only the band colour and hero image swap. Wayfinding uses the same band system on walls.

Gallery

Project Images

Poster system — four seasons
Exhibition announcement
Wayfinding band detail
Programme booklet
Design System

Type & Colour

Typography

FK Grotesk for all operational type. Portrait for exhibition titles when the artist name is the headline.

Art Direction

Institutional clarity with seasonal warmth. Large type, small metadata. Photography cropped hard; never decorative.

Colour Palette

Winter

#1b263b

Spring

#5a7a6a

Summer

#c4a574

Autumn

#6b4a3a

Paper

#f5f2eb