Verdant

Each product line is tied to one plant, drawn life-size from dried samples. Illustration is documentation, not decoration — the label tells you what is inside before you read the copy.

Shelf space is limited; labels must read at arm's length. Regulatory text competes with brand expression on a 60mm wide tube.

Hierarchy is strict: plant name largest, illustration centre, ingredients smallest. Two greens and cream only — no third accent. Tubes and boxes share one template; only the illustration swaps.